Analysis Of Fahrenheit 451 By Ray Bradbury And Oryx And...

Throughout the novels, Fahrenheit 451 written by Ray Bradbury and Oryx and Crake written by Margaret Atwood, family plays a large role in the flow of the plot. It is throughout both novels where one can see how great an effect familial ties and expression have on the way a single family works and how these workings are a smaller reflection of what society sees as its average. Without family structure and a way for one to express themselves society would not be able to function. What is the true significance and benefits of a family structure? A family structure is essentially a support system where the other party can give or take without having any need to repay the other, a system where on does not seek compensation. A family system is†¦show more content†¦To further dwell into this idea we can look at the effects these emotional disconnects had on the temperament of the protagonists and those around them. One can infer that in both instances that neither protagonists coul d fit under the title of normal, even in the universe they lived in they could not be considered normal. Jimmy was detached from society and his true feelings and preferred to go with the flow of society instead of trying to truly fit in while in contrast was tired of going with the flow and wanted to understand why he was not truly happy, in both cases one can see that they do not fit in. This can be seen at a greater degree when DiMarco gives us a reason for Jimmy’s disconnect, â€Å"A division of communities and labor is at the crux of Atwood’s construction of the boys’ early development. That they grow up naturalized to the idea of separation is symbolized by the very real walls that enclose their communities.† (2). DiMarco describes Jimmy as being isolated from the rest of the world because of the enclosed community he lives in, and this explains things to a large degree. Jimmy is surrounded by a scientific community that is well off compared to thos e outside, he’s sheltered and mentally groomed, and witnessing what’s around him he knows that it’s not normal, but because he was raised in such a community it’s gets harder and harder for him to distinguish between what is normal and unusual in the way his family works. The same thing can be said for

Obamacare Assessment Of Obama Care Essay - 1116 Words

Written Lesson: Helen Assessment of Obama care The proponents of â€Å"Obamacare† hailed the reforms as a â€Å"landmark† legislation in the landscape of health care industry. They asserted that it to be a comprehensive reform aimed towards revising the painfully expensive health care costs, providing affordable medical services, covering millions of people under insurance cover and help fight against unfair practices in the industry. Meanwhile, the opponents have expressed their concerns over the reforms being â€Å"unconstitutional† in nature and leading to heavy expenditures leading to an increase in deficit, decrease in quality of healthcare and rise in associated costs. The opposition to the same is evident from the fact that the house of representatives voted several times to repeal or replace the reform. This thesis examines the Obamacare health care reform policy from a non-partisan view, which will observe whether it stands up to its promise of ensuring health security for the millions of people in t he country wherein the health care industry spends more and delivers less. The Affordable Care Act (ACA) is arguably the most important legislation to have ever been introduced for the masses since the implementation of Medicare and Medicaid act of 1965. It was specially designed to address the issues of accessibility, affordability and ensure best quality services in the health care sector (Barack Obama, . The primary problem in the shaping of this comprehensive health care reform wasShow MoreRelatedThe Affordable Care Act Of 20101605 Words   |  7 Pages The Affordable Care Act of 2010 Clautilde Dixon Purdue University Northwest â€Æ' The Affordable Care Act of 2010 Generally, healthcare policy is a term that defines the layout, procedures, plans or actions that are utilized to acquire health care goals in communities or societies. There are different forms of healthcare policies, such as H.R. 3962, the ACA (Affordable Care Act). The official name of this policy is ObamaCare and President Barack Obama signed the act into law in 2010. This policyRead MoreKey Components of Affordable Care Act844 Words   |  4 PagesAffordable Care Act HCS/455 Key Components of Affordable Care Act The Affordable Care Act (ACA) came into federal law in March 2010 and was drafted by the Obama Administration. ACA is often referred to as â€Å"Obamacare† and one of the major objectives of the Affordable Care Act is to provide Americans with health care insurance. There are many types of individuals that will be seeking coverage through Obamacare. There are many types of benefits and drawbacks to any new health care policyRead MoreIs It Affordable Care Act? Essay1486 Words   |  6 Pagescomplete the applications. Obamacare also adopt this system to make it more accessible and affordable to everyone. The online system eliminates or reduce the assessment and underwriting process which usually proceed before the contract, so that insurance companies are able to provide insurance less expensive and much easier to people especially for young people compare to the traditional style of insurance. It also reduced a large amount of paper works associated with assessment or contrac tion processRead MoreObamacare Essay1644 Words   |  7 Pageshealth care, but none have achieved the feat. That is, until President Obama was sworn into office in January 2009. In his 2008 presidential campaign, he made healthcare reform a central issue. Both parties adopted their version of reform, but since Democrats held a majority in the House and the Senate at the time, their version was the one that passed. On March 23rd, 2010, President Obama signed into law the Patient Protection and Affordable Care Act (dubbed by many Republicans as â€Å"ObamaCare†). AccordingRead MoreHealth Care Services Are Unaffordable For Most People1354 Words   |  6 Pages As we all know that health system quality assessment depend on three major cornerstones cost, quality and access. These three aspects are not separated and they all depend on each other. An interactive relationship exists among the health care cost, people ability to get health care facility when they need it and the qua lity of the delivered services. The United States is the only developed country that does not cover its citizen’s health coverage. In 2010, it is estimated that 50 million peopleRead MoreBarack Obama s Last Term Of Presidency956 Words   |  4 PagesBarack Obama has shown The American people that if you want to change you had to violate the Constitution. During Barack Obama s last term of presidency in 2015 Obama has violated the constitution ten times. His first violation was the Obama care bailout. The idea of getting the state of Massachusetts care was a great idea but the way Obama did it was not. In the national review article, it was stated, to a bill out of Massachusetts s malfunction healthcare exchange President Obama and governmentRead MoreThe Health Security Act : Political Strategy3381 Words   |  14 Pagesthe adoption of managed completion. In this period Clinton tried to include high cost benefits to get the support from older American population which included a prescription drug benefit to be added to Medicare, a new program of home based long term care for elderly and disabled, and generous health insurance subsidies for early retirement. The third one was never complete and it necessarily required a turn in right. It was not possible to pass the bill without the support of Democrats and republicansRead MoreMidterm Essay : Donald John Trump Essay1133 Words   |  5 PagesMoneer Imperial Presidents Midterm Essay Donald John Trump. Hillary Diane Rodham Clinton. Two very distinct, ideologically diverse individuals. Both in the running to become the next President of the United States. The current president, Barack Obama, has served as a dramatic foil to his own predecessor George W Bush. But if elected, how will Clinton or Trump run the office? Political scientist Stephen Skowronek assesses the history and actions of the presidency in his book The Politics PresidentsRead MoreAffordable Care Act, Cultural Assessment Of The Hispanic Group998 Words   |  4 PagesAffordable Care Act also know as the Affordable Care Act and usually referred to as the Obamacare affordable care act works and the functionality of it. The Affordable Care Act has insured over 20 million people, which was signed back in law in 2010 and signed by the 44th President Barack Obama. This paper will discuss various aspect of the Affordable Care Act, cultural assessment of the Hispanic group, and chapter six case study. Affordable Care Act The Affordable Care Act is a health care system thatRead MorePol 201 Week 2 Complete Assignment1955 Words   |  8 PagesEvaluate them from two perspectives: a. The policies’ effectiveness in improving the quality of U.S. elementary and secondary education. (Justify your assessment by clearly explaining your definition of â€Å"effectiveness† and how it should be measured or determined.) b. Their consistency with the constitutional framework of federalism. (Justify your assessment by clearly explaining your interpretation of American federalism’s constitutional framework and why federal education policies are or are not consistent

Building Trust Free Essays

Teaching Guide Building Trust (DVD Title: Building Trust in a Large Organization) LEADERSHIP CHALLENGE: TEACHING OBJECTIVES: Manager must win the trust †¢ Importance of building trust of over 500 employees in his with people when leading a large team Understandcall center team to motivate ing how to earn the trust them to maximize customer of subordinates who are different than you satisfaction. LEADERSHIP DECISION AND RESULT: Manager ? nds a common ground with people, learns their names, changes his dress, learns about their job, and makes himself visible to win their trust. Importance of knowing your people and their job †¢ Importance of identifying with your people and being visible. We will write a custom essay sample on Building Trust or any similar topic only for you Order Now Center for Leadership Development and Research Leadership in Focus TEACHING THEMES: †¢ Motivating Teams †¢ Vision, Values and Culture †¢ Taking Charge Building Trust Jim Roth Manager, Dell Background on Company Dell, Inc. and its subsidiaries engage in the design, development, manufacture, marketing, sale, and support of various computer systems and services worldwide. Discussion Questions: Have you ever had to build trust with a large number of people who are fundamentally different than you? †¢ As a manager, what are the advantages and disadvantages of seeing yourself as part of a team rather than leading a team? †¢ Do you think Jim will still have the respect of his team if he is so focused on serving them and their needs? †¢ What does Jim mean when he says that a manager should be â€Å"conscious of how they ? t into the organization† and â€Å"have a sense they are always on stage? † Background on Leader Jim Roth is a graduate of Nort hwestern and has a Masters degree in Industrial Engineering. He worked as a Venture Capitalist, in a software start up, in management consulting and at Dell manages a large tech support team of 500 people. 1 Building Trust | Jim Roth These videos are prepared for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright  © 2007 by the Board of Trustees of the Leland Stanford Junior University. All Rights Reserved. Teaching Notes Building Trust (DVD Title: Building Trust in a Large Organization) Center for Leadership Development and Research Leadership in Focus Video Segment 1: (Run Time: 1 minute 5 seconds) Challenge: Manager must win the trust of over 500 employees in his call center team to motivate them to maximize customer satisfaction. Note: Operations are 24/7 and units are located in Texas and Idaho. This is the ? rst time Jim has managed a large (550 person with 26 managers) group—he felt intimidated. The pressure to reach 90% looming. Dell had prioritized Wall Street ahead of customers— and service suffered—lots of bad press. better results. You think this new manager is too â€Å"touchy feely† and will get walked all over. You want results! Group Work (optional): Assume it is the ? rst day on the job as the new manager of this team. Discuss what you should do. Writing Exercises (optional): Write a message to the managers of your new organization, setting expectations about the team and goals they will be working towards moving forward. Describe your leadership style and approach to the challenge. Make your message motivational. Discussion Questions: †¢ Have you ever had to build trust with a large number of people who are fundamentally different than you? What did you do? What are the advantages of disadvantages of being the boss who is feared? †¢ Do you agree with all the things Jim does to earn the trust of his team? Why or why not? †¢ Do you think Jim will still have the respect of his team if he is so focused on serving them and their needs? Why or why not? Oral Presentations (optional): As the new manager, give an introductory speech to the managers in your organization about you an d the goals you hope to achieve. Clearly state the messages you want to convey to your direct reports. Role Play (optional): Discussion between Manager (Jim) and his Supervisor (Sam) whose leadership philosophy is very different and thinks a manager should be feared by his people. Explain yourself and try to gain your supervisor’s trust. †¢ Background for Manager (Jim): You believe you should think of your team as your customers and make every effort to make their job easier. You do not want to be feared by your people and think you will be even more productive thanks to your leadership style. †¢ Background for Supervisor (Sam): You think the new manager needs to come in strong and put fear in his employees to achieve 2 Building Trust | Jim Roth Copyright  © 2007 by the Board of Trustees of the Leland Stanford Junior University. All Rights Reserved. Teaching Notes Building Trust (DVD Title: Building Trust in a Large Organization) Center for Leadership Development and Research Leadership in Focus Video Segment 2: (Run Time: 3 minutes 20 seconds) Decision: Manager ? nds a common ground with people, learns their names, changes his dress, learns about their job, and he makes himself visible to win their trust. Writing Exercises (optional): As the manager, write an email to your employees announcing your new purchase of headsets for all agents. Discuss how they will be distributed. Will you incentivize the high performers by awarding them with new headsets ? rst? Discussion Questions: †¢ Do you agree with all the things Jim does to earn the trust of his team? Why or why not? †¢ Do you think Jim will still have the respect of his team if he is so focused on serving them and their needs? Why or why not? †¢ Is there anything Jim should do differently and how successful do you think he will be with his approach? †¢ As a manager, what are the advantages and disadvantages of seeing your team as your customers? Role Play (optional): Discussion between Manager (Jim) and direct report (Fred) who believes everybody needs new headsets and new chairs. †¢ Background for Manager (Jim): You believe you should make your people more comfortable, but you are limited in budget and must make your people and Fred understand there are limits to what you can do for them. †¢ Background for Direct Report (Fred): You think everybody needs new headsets and chairs. You know the new manager is anxious to make a positive impression and you think this purchase could help. Group Work (optional): What does Jim mean by having an â€Å"early victories† when he talks about getting new headsets? What kind of a precedent does this set and how should he manage expectations for the future? 3 Building Trust | Jim Roth Copyright  © 2007 by the Board of Trustees of the Leland Stanford Junior University. All Rights Reserved. Teaching Notes Building Trust (DVD Title: Building Trust in a Large Organization) Center for Leadership Development and Research Leadership in Focus Video Segment 3 and 4: (Run Time: 2 minutes 10 seconds) Writing Exercises (optional): As the Manager, write an email to your team telling them how you want them to come to you when they have problems. You want them to understand you are there to help them, but also don’t want them to abuse this privilege. Make the message motivational. Result and Lessons Learned: Manager receives feedback from his people and sees this as a victory that he has earned their trust. To earn trust and improve performance, it is important to learn the details about your people to determine why they come to work everyday. Discussion Questions: †¢ As a manager, what are the advantages and disadvantages of seeing yourself as part of a team rather than leading a team? †¢ What does Jim mean when he says that a manager should be conscious of â€Å"how they ? t into the organization† and â€Å"have a sense they are always on stage? † †¢ What does Jim mean when he says a manager should come across as a â€Å"real person? † †¢ Do you agree or disagree with Jim’s statement when he talks about his subordinates, â€Å"They are not beneath you. † Explain. Group Work (optional): Discuss the ideal leadership style and image of a manager for a large organization who needs to improve team performance. Oral Presentations (optional): Assume you are talking about your vision for the future of your team. You are in front of 300 of your employees and when you pause, somebody from the audience yells out a quote you said three months ago that is different than what you are saying now. Everybody laughs and starts talking amongst themselves. How do you handle this and what do you say? 4 Building Trust | Jim Roth Copyright  © 2007 by the Board of Trustees of the Leland Stanford Junior University. All Rights Reserved. How to cite Building Trust, Essay examples

Business Management The Restaurant Business

Question: Describe about the Business Management for The Restaurant Business. Answer: Business Concept Introduction: The purpose of restaurant business, The Urban Kitchen is to serve a different taste of healthy food with unique service experience to the people of Auckland with most competitive style. The basic idea is to offer alternative healthy food diet for people who are busy in their daily schedule but is concerned about their physical health and wellbeing. The primary purpose of this business idea is to generate profit revenue from the excellent product and service quality. The crucial objective of the organization is that all the products of The Urban will be 100% organic and freshly grown in local farms and maintaining good hygiene in the restaurant with highly skilled employees to provide world class service customer experience. The restaurant will provide comfort and health benefit for food lovers by offering an excellent dining experience. Vision Statement: The Urban Restaurant wants to become one of the most trusted brands in organic food restaurant industry. Mission Statement: The Urban Restaurant wants to enter the segment with storming new healthy organic food products. The management has decided to set up the first restaurant in the downtown area of the Auckland city to attract highest number of customers. Goal And Objective: The primary business goal and objective of The Urban Kitchen is topresent the healthier and tastier organic restaurant food with real time experience and value of money over other dine out restaurants. The management of The Urban Restaurant has set goals with the SMART (Specific, Measurable, Achievable, Realistic and Time Defined) objectives to achieve. The management has decided to upgrade the skills and abilities of the employees from kitchen to the table service in world class etiquettes and maintain hygienic and clean restaurant environment so that the customer feels that The Urban Kitchen is there to take care of their health. The management of Urban Kitchen want to gain a subsequent 15% of the market share in the next two years of the Auckland restaurant industry. This business is based on the concept of good work ethics and liability to the community. For management making business profit is as important as developing and maintaining community development, so The Urban Kitchen will help the suppliers to produce organic vegetables and meats and encourage environmental protection and will donate a percentage of annual revenue profit in local environment conservation programs. Also, the management has decided to open a new restaurant in the airport area of Auckland in the next six months. Legal Structure Of Business: Initially the legal status of the business will be operated by two members; Mr. Jeff Richman and Mr. Goldie Orman which possibly will extend in case of other new outlets or products that may include considerable business growth. The Urban Kitchen is basically a partnership business where both the partners have equal shares and liable for all business taxes and debts. Suppliers: Providing fresh organic food is the primary objective of The Urban Kitchen so to maintain that the management has decided to approach local farms and cattle farms and assists them to produce organic vegetables and meats and from them the restaurant will buy their daily requirements directly. The Urban Kitchen has even planned to support financially and provide training to the farmers to growing organic vegetables. And then the management will establish a long term relationship with suppliers for reasonable organic food delivered every day according to the plan that will be beneficial for the restaurant. The Urban Kitchen has supplier centric strategic plans which will assists suppliers grow in long term. Customers: The Urban Kitchen will focus on families and individuals for various reasons. It has been observed that dining restaurants are visited by couples, families or single working men and women with friends. One of the possible reasons can be that most New Zealand families have both parents and partners working so there is less family time and also less time for elaborate cooking time. So, going out for dinner or lunch in dining restaurant saves the meal preparation time and people can spend that quality time with family or friends. Also, there is a trend of increasing business lunch or team lunches are held in dining restaurants because often business professional likes to held important meetings and discussion during lunch hours to save time and also working groups often held success party in dining restaurants to celebrate achievement or success. A business organization should conduct proper market segmentation to recognize the potential customers and effectively meeting their demands ( Andreasen, et al. 2003). So, according to the market analysis the following market segmentation has been done: Family, Business executives and young single Bachelors. Business Background: Mr. Goldie Orman has a strong background in restaurant and hospitality management, with 8 years experience and Mr. Jeff Richman was a business alumnus of Auckland University and has a five years experience in sales and marketing in various business organizations. Mr. Orman has previously been associated with a successful restaurant family business in Christchurch city in New Zealand. The restaurant was founded by his grandfather and named as The Ormans Fine Dine. Now it is managed by his father and he has worked for seven years in various positions within the business so he has an extensive knowledge in running a restaurant. Before that after his completion of graduation in hospitality management from William Blue College of Hospitality Management in Australia, he returned New Zealand and worked with Hotel DeBrett as kitchen staff. Where as Mr. Jeff Richman after completion of his masters in business from Auckland University joined various marketing farms and have also worked in hosp itality sector for more than three years. With the extensive knowledge of restaurant business of Mr. Goldie Orman and marketing skills of Mr Jeff Richman, the two formed the partnership to start a restaurant business which will be unique in its class irrespective of its food products and service quality. Business Purpose: Success Factors: One of the most significant factors for the sustainability of any restaurant business is its clarity and uniqueness and The Urban Kitchen has both of it. It has a very unique product offering; it is offering foods that are prepared from organic food materials, so it will be less harmful for health rather it will fulfil the dietary requirements in an individuals meal. Secondly, it is located in the most prominent heart of the city area with buzzing population with business as well as residential population. Despite busy traffic area the restaurant is offering a parking space for the customers to continue a hassle free dinner with loved ones or for business purposes. Two fulfil he requirements of the single bachelors the management have even planned to setup a unique prompt and speedy delivery system. The restaurant I also offering a world class customer service to its customers and increasing the value of the service. Thus, it can be concluded that The Urban Kitchen w ill be one of the most prominent and successful dining restaurant in downtown area of Auckland city with distinctive food and customer service experience. External And Internal Environment Analysis: The characteristics of industry are identified and any important trends outlined: The restaurant and food industry in New Zealand is one of the fiercest competitions that can be experienced in Asia Pacific realm other than Australian market both in context to international chains and local players (Kiwis eating the easy option,. 2016). Even if New Zealands restaurant industry is regarded as one of the most matured market still it has got lot of potentials and demand because of the new immigrant populations especially in the urban areas. According to the fourth Annual Hospitality Report, this was publicized by The Restaurant Association of New Zealand, the total sales in 2014; restaurant industry was $7.6 billion which was 6% more than previous year and Auckland witness an annual growth rate of 6.3% (Restaurantnz.co.nz, 2016). Thus, opening a restaurant that serves healthy and organic food to the citizens of Auckland has a great potential to sustain and grow. Competitors And Formulating Competitive Strategy: This segment recognizes the competitors and portrays their business strengths and weaknesses and also analysis of the opportunities and threats in the present situation. There are number organic cafes and bakery in Auckland city like Jam Organic Caf, Little Bird Organics the Unbakery etc and pizza shop like The Italian Job, but The Urban Kitchen dine out restaurant will be one of its kinds. There is hardly any dine out restaurant which serves organic food. So, in this market segment the competition will be indirect because there are hardly any organic dine out restaurant in Auckland. So, the competitors are those business organizations which meet similar kind of needs, i.e the need for alternative healthy food and diets. So, the main competitors will be sandwich, juice and salad selling food outlets and organic packaged foods (frozen foods). Porters Five Point Analysis: The Porter's Five Forces framework is an uncomplicated but dominant means for analyse and recognize where power lies in a business circumstances (Kotler, 2008). The Porters Five Point analysis is crucial, since it facilitate to comprehend equally the strength of existing competitive situation, and the strength of a position the business wants to achieve. Supplier Power: Less number suppliers Higher Suppliers Power Buyers power: Unique in the product style Less availability of substitutes Threat of new entry: Higher capital cost Higher cost for employee training Higher cost for training of farmers for organic farming Threats of Substitution: Less availability of substitute in the market Competitive Rivalry: Less number of organic dining out restaurants Swot Analysis: A SWOT analysis gives an overview of the current strengths, weaknesses, opportunities and threats in the current market situation. Without a proper situation analysis a business cannot have a proper idea about the possible changes or competitors advancements and thus can lose the competitive advantage (Hollensen, 2015). Strengths: The management of The Urban Restaurant has a strong experience in restaurant business and marketing. Strong supply chain network where the restaurant has strong control over the quality of the food products. The Urban Kitchen is one and unique in its style, as there are hardly any competitors in the market in dine out organic restaurant. Weakness: Generous supplier centric and employee centric attitude will increase the financial risks. Slightly higher in pricing in comparison to fast food due to organic farm grown raw materials use. The Urban Kitchen is new and not a well recognized brand in the market. Opportunity: Increase in awareness of ill effects of fast foods and acceptance of organic food as main dietary food source. Lack of competitors in the dining out organic restaurant industry will give a chance to The Urban Kitchen to grab maximum market potential. The restaurant will be situated in the heart of the downtown of Auckland and it is a high traffic area, so possibility to attract lots of customers. Threats: Due to farm grown organic food materials use and highly expensive skill development programs for the employees, the operation cost of the product is comparatively higher than popular fast food products. There is a higher risk of business loss or slow down if similar type of business opens up in the area. Pestel Analysis: Political: New Zealand government has taken serious steps to promote health hazards from fast foods. So, keeping high standards of the food product will be the first priority in this case. Otherwise New Zealand has a very supportive government law for new start-ups. It is also to maintain employee welfare and payment of minimum wage according to government rules. Economic: New Zealand is a developing nation and its food industry is highly potential despite its small population because of the large number of immigrants coming each year. The average income of citizens is also stable. Social: The fast food industry is one of the prominent sectors in the food industry in New Zealand. But there is a growing trend of awareness among the people regarding the ill effects of fast food and health awareness. People are now looking for food that is good for health so selling organic food is the new food sector in the food industry. Technological: In todays competitive market technology plays an important part in achieving competitive advantage. So, the management of should adopt technological innovation throughout its business operations to present a customer friendly and world class dining experience to the customers. Environmental: As The Urban Kitchen is an organic base dining restaurant, so it is taking initiative for environmental protections. Also, the management should also reduce activities that can effect in causing pollution. Legal: In New Zealand, every business in food industry should get license from Health and Safety Licence of New Zealand which comes with some terms and conditions which The Urban Kitchen should maintain. Stakeholders Analysis: In simple terms stakeholders mean individuals who are directly or indirectly affected by organizations success or failure. The Urban Kitchen has the following stakeholders- Directors, Employee/Staffs, Customers, Suppliers, Local Government, and Pressure Groups. Directors are the investors who will be directly affected by The Urban Kitchens success or loss as they are libalible for any debt and loans. Employees are the human capitals that are utilized to bring effectiveness in the business and they will also be directly affected by business policies and decisions. Suppliers are the key factor for suitability of The Urban Kitchen as maintaining quality of the organic food is solely upon them so they also plays an important part in the business. Government: The government rules and regulations assists in the best practice in the market, so they are indirectly related with The Urban Kitchens business decisions or actions. Pressure Groups: This groups action can effect directly as well as indirectly in organizations decision making or activities. Customer Group And Value Positioning: Families: This is the main target group of The Urban Restaurants because they are frequent visitors of dining restaurants. This target segment has two adults and two or more children in the family and sometimes accompanied by other family members like grandparents or relatives. They have a stable income and most of the time both parents are working and it is likely that they go out at least once in a week to have dinner at restaurants. The family dining out is mostly for replacement of cooking at home since both the adults have least time to devote in preparation of meals at home. This group is often health conscious but consumes fast food because storage of time to cook meals and easy availability of fast food. But they are always looks for alternative healthy diet for fast food. So, the management of The Urban Kitchen should focus promoting the use of organic food in the food ingredients and benefits of organic food for ones health. The restaurant should start a kids meal plan which will focus on the dietary requirements in a kids daily meal. The service of the restaurant should be family friendly; the customers are given enough time to enjoy their meal and time with family. The staffs should be helpful and friendly with this segment to make them comfortable with the environment. Marketing Objective And Kpi: Specific: Create awareness about the brand in the local population by 50% in one year Measurable: The result will be shown on the annual sales growth rate Assignable: Aggressive promotional campaigns through various communication mediums, like, internet promotion, food festivals, etc. Realistic: The promotional process is an ongoing process which should be modified according to situational needs. Time Related: The promotional campaign should start at least two months before the grand opening of the restaurant. The above objective plan can be measured by measuring the number of customer increase and tracking there frequency and spending. This will tell about the performance of the above selected objective. Marketing Mix: Product: The main product of The Urban Kitchen is the organic food items. It is a healthy food product ranging from herbs, spices, vegetables, fruits etc. The combination of tasty organic food, ambience and world class service will make The Urban Kitchen unique among its competitors. Price: As the basic product is organic food, so its operational cost is high. So, to maintain the profit margin, the management has decided to utilize the cost plus pricing strategy which is a cost based structure for setting the price according to cost of goods and services. Place: The Urban Kitchen has been planned to be located at the heart of the downtown area of the Auckland city. It is one of the prominent residential, financial and business areas of the city. So, there will be a lot of customers to attract. The proposed restaurant will be approximately 3500 square feet. That will include the kitchen areas, dining area and will include refrigerator space to store for storage of food products. The restaurant will also have own parking space exclusively for the customers. The working hours will be from Monday to Saturday from 9 am to 9 am and Sunday the restaurant will open at 5 pm to 11 pm. Promotion: For a newly opened restaurant the most successful promotional campaign will be through banner advertisements, posters, newspaper prints and advertisement through local radio station. By this method the organization will be able to reach maximum number of target audience with limited budget. Also, in this new age of technology, the management should also think about promoting through internet and social media, in this way they are going to directly target and communicate with potential customers. Annual Promotion Budget: Marketing Expense Budget Department Manager Date: 1/11/2016 1/12/2016 1/1/2017 1/2/2017 1/3/2017 Marketing John K Advertising through banner $10,813 $11,895 $13,084 $14,393 $15,832 Marketing John K Radio $800 $896 $994 $094 $196 Marketing John K Internet $4,000 $4,500 $5,000 $5,500 $6,000 Marketing John K newspaper $3,000 $3,060 $3,121 $3,184 $3,247 Marketing John K ------------ ------------ ------------ ------------ ------------ Total Marketing and promotional Expense $18,613 $20,351 $22,199 $23,170 $25,275 Mode Of Communication: Face to Face communication: The staffs will be the basic mode of communication of The Urban Kitchen as they will be interacting with the clients face to face on daily basis. The management has decided to conduct through training programs which will educate the staffs about service approach; customer awareness and customer complain handling. All grievances will be gently and sympathetically accepted by the team and straight away referred to management. There will be weekly meetings to planning and revising policies for customer handling and to maintain an effective communication process between the ground staffs and the management to identify any conflict of interest in the system. The suppliers will be handled Directly by Mr. Orman as he has a prior experience in customer handling. There will be a monthly meeting with the key suppliers as the business is based on organic food products so it is necessary to be with the key suppliers in good terms. Recruitment Method: The Urban Kitchen is a new start up business so in the initial stage the management has decided to recruit through external sources, to be specific through job portal posting. The recruitment process will be conducted by two screening process of interviews by human resource manager and later by the managing directors. The business will recruit people with background and experience in hospitality industry. Risk Management Plan: New Restaurant setup often formulates the following two common mistakes: underprepared or unprepared for start-up. It is always messy in the beginning and poor service and food quality often create bad impression among customers which force them to never come back again. Most of the restaurant start-up invests all their energy and financial strength in the grand opening but give less importance or attention to minor details like customer service. This can lead to decreasing word of mouth promotion which can lead to revenue and business loss. For The Urban Kitchen, there should be proper risk management plan so that it can possibly be back-up with organic food supplies, equipments and staffs. For the initial stage the operations plan will be accordingly strategized and reserved to minimum. The first impression and customer service is very important for building brand image and long time relationship with customers and The Urban Kitchen will not surrender this in order to convince the bottom line. According to anticipations, the marketing and promotional campaigns will be higher in the first five months and all campaigns will be closely monitored and analysed to decide their effectiveness. The management has also decided to keep a long term relationship with supplier and apply fixed price rate so that it does not affect suppliers in economic turmoil. Develop The Implementation Plan: Objective: Grand opening of The Urban Kitchen restaurant in 1st January 2017 is the initial objective of the business. Then the next objective is acquiring 22% of the market share of organic food products in first year. Task: Aggressive promotional campaign: Mr. Goldie Orman Staff Recruitment process: Human Resource Manager Set up of Restaurant area: Administrative officer under supervision of Mr. Richman Restaurant License: Mr. Goldie Orman Time Allotted: The opening of The Urban Kitchen Restaurant will be on 1st January 2017 so the promotional campaign should start immediately from 1st November 2016. The staffs should be recruited within 20th November and will be given basic 1 month training. The restaurant area construction should be immediately started. Mr. Goldie Orman will get the restaurant licence within next fifteen days. Progress: The management will setup a meeting every fortnight and will analyse and evaluate the progress of the tasks and will modify if changes are needed according to situational need. Reference: Andreasen, A. R., Kotler, P., Parker, D. (2003).Strategic marketing for organizations(pp. 44-53). Upper Saddle River, NJ: Prentice Hall. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kiwis eating the easy option,. (2016). Kiwis eating the easy option. Stuff. Retrieved 21 October 2016, from https://www.stuff.co.nz/auckland/local-news/7934507/Kiwis-eating-the-easy-option Kotler, P. (2008).Principles of marketing. Pearson Education India. Restaurantnz.co.nz,. (2016). Cafe and Restaurant Sales Surge in 2014 : Restaurant Association of New Zealand. Restaurantnz.co.nz. Retrieved 24 October 2016, from https://www.restaurantnz.co.nz/Story?Action=ViewStory_id=1735